Wal-Mart Signs Deal to Operate World Cup Stores

Wal-Mart will have World Cup shops within its stores around the world next year, offering licensed merchandise customized to each local market. The last World Cup in 2006 had more than 26 billion cumulative viewers (which means that each person in the world watched four matches on average). By the way, TPMA Outlook's sports department reports that the USA got a good draw for the World Cup – we're in the same group with England, Slovenia, and Algeria, and will be favored to make it through the group stage to round two.