Poll Results: Holiday Discounting

Last week, we discussed the deep and early discounting we’re seeing this holiday season, and wondered what effect it will have on next year, so we asked, “When will the deep discounts begin in the 2010 holiday season?”

• 26%: Starting at Halloween, like this year
• 21%: Even earlier than this year
• 53%: Retailers will start moving back toward black Friday

There’s not much consensus. Just over half think the discounts will come later, but almost half think retailers will start cutting prices at Halloween again, or perhaps even earlier.