Poll Results: Co-Branded Private Label

Last week, we discussed the idea of co-branded private label, and asked "Will brand marketers soon begin offering co-branded private label products with their key retailers?"

• 14% Yes – and it will become a significant share of sales for those who do
• 38% Yes – but it will be limited in the next few years
• 48% It's not going to happen to any meaningful extent

It seems that our readers think co-branded private label is unlikely to have much impact in the short term.