Poll Results: 'Boost Zones'

Recently, we discussed Coca-Cola's 'boost zones' strategy – intensive marketing efforts to inundate key urban centers as a counter to declining market share, and asked, "Will the 'boost zones' strategy result in significant share gains for Coca-Cola in 2010?"

• 23%: Yes – large gains
• 46%: Yes – some gains
• 15%: No – but it will stop their share losses
• 15%: No – they'll continue to lose share

There's a strong consensus that the strategy will pay off, but most think the gains will be relatively small.