Evian Roller Babies Makes Guinness Book of Records

I suspect this is a record that will be broken quickly, as online video ads grow in popularity, but it is certainly a coup for Evian to get such a tremendous amount of exposure at relatively little cost. If you are not one of the forty-five million people who have already seen it, click on the link. Speaking of which, the Guinness Book of Records has also done well for its parent company – it was originally developed as a giveaway to bartenders to help them settle disputes in pubs.