Abercrombie & Fitch Bargains for a Rebound

A&F has been the poster child for maintaining brand integrity in the face of overwhelming pressure to cut prices, but it appears they are finally giving up the fight. After a 22% sales drop in the third quarter – the eighth consecutive down quarter – the chain has finally begun taking major markdowns (30%-40%) and putting clearance signs in the windows. Will it be too little, too late? Stay tuned.