Poll Results: Shopper Marketing

Last week, we discussed a study indicating that shopper marketing is siloed, not integrated with other marketing efforts. We asked our readers, “Is your company integrating shopper marketing with other marketing efforts?” The majority say they are doing so, with less than a quarter saying they aren’t at least working on it or planning to do so.

• 54%: Yes
• 15%: We are planning to do so soon
• 8%: We're Starting to work on this
• 23%: No