Poll Results: Do Not Mail

It looks like our readers are tired of getting so many catalogs in the mail. Last week, we discussed the increasing number of catalogs (and their decreasing effectiveness) and asked: “Should Congress pass a ‘Do Not Mail’ law, restricting direct mail?” The results:

• 57%: Yes
• 43%: No

A pretty clear margin and, considering that our readers are mostly marketers who might be expected to be more sympathetic to an advertising/marketing tool than the public in general, an indicator that there may be very strong support for such a law. Bad news for the USPS, based on the article cited above in “Follow-Ups”.