Poll Results: Collaborative Forecasting

We discussed the benefits of retailers tapping into their suppliers’ systems and expertise when doing forecasts, and asked our readers: "Are your retailers collaborating with you on forecasts?"

• 11%: Yes – Most of our larger customers work with us on forecasts
• 37%: Yes – Many of our larger customers work with us
• 47%: Somewhat yes – Some of our larger customers work with us
• 5%: No – Few or none of our larger customers work with us

The good news is that only 5% said few or none of their customers are working with them, but on the other hand, only 11% said most of their big customers are collaborating. The biggest percentages answered “some” or, more positively, “many.” It’s a start, I guess.