Zenith: More Losses for Newspapers, Magazines in 2010-2011

The Zenith Optimedia ad report says that total worldwide advertising spending is down 9.9% this year, and will drop an additional 2.9% next year, followed by a modest rebound in 2011. But things will be even worse for print media: newspapers are down 17% this year, will drop another 4.5% next year, and will level off to a 0.5% drop in 2011. Magazines are worse yet.