Will E-readers Help Save Newspapers?

The new publisher of USA Today thinks that digital, which is largely responsible for papers’ decline, may also save the industry. "USA Today is ‘extraordinarily bullish’ on wireless devices," he said, adding, "You will hear us [say] that hybrid solutions are the key to us moving forward." One advantage of electronic delivery is cost-cutting – printing and circulation account for 30%-50% of newspaper expenses. But what about the ads? They still haven’t figured that out – and until they do, it’s tough to see this as the magic bullet.