Retailers Join Walmart's Marketplace

Walmart has opened the Walmart.com website to some smaller retailers, allowing the small-fry to access Walmart’s traffic and use the giant’s checkout process. Walmart, meanwhile, gains breadth of selection: “‘We've added nearly one million new items to our online assortment with the introduction of Walmart Marketplace, making it even easier for customers to find more of what they want when shopping Walmart.com,’ said Kerry Cooper, Walmart.com's chief marketing officer.” Walmart also, of course, gains great insight into how items they don’t currently carry are selling.