Poll Results: Walmart vs. Target

Last week, we discussed how Walmart has widened their lead over Target during the recession, as consumers tightened their belts. With signs of recovery, we wondered how things will go in the near future and asked, “Whose sales will grow more over the next twelve months – Walmart or Target?”

We hit your hot button apparently – this question got far more responses than any we’ve ever asked before. And our readers are divided, but with a definite pro-Walmart bias. The results were:

• 59%: Walmart
• 47%: Target

I was a little surprised, to be honest (I cast my vote for Target). But the consensus seems to be that, even as things improve, more consumers will opt for "cheap" than "chic."