Poll Results: Wal-Mart/Amazon Price War

Our recent item about the Amazon/Wal-Mart battle quoted the African proverb “When elephants fight, it is the grass that suffers.” Our question of the week was “Who will suffer most from the Wal-Mart/Amazon battle?” and a large majority agreed with the proverb, saying it won’t be the elephants:

• 44%: Independent booksellers
• 21%: Publishers
• 10%: Wal-Mart
• 9%: Amazon
• 9%: Barnes & Noble
• 7%: Borders

I thought Borders and Barnes & Noble would get a few more votes, because I definitely think they’ll be harmed, but I voted with the plurality – I think the greatest harm will be to independent booksellers and publishers.