Poll results: Is Trade Promo Spending Increasing?

Although the largest segment of respondents answered last week’s question, is trade promo spending increasing or decreasing (as a percentage of sales) at your company, by saying that spending is fairly steady, almost half said that they have increased spending, with a third saying that spending is up substantially. 16% told us that their spending is down a bit, but it seems that nobody is making big cuts.

• 32%: It's up substantially in 2009
• 16%: It's up a bit
• 36%: Pretty much the same
• 16%: It's down a bit
• 0%: Down substantially