NBCU Strikes Deal with GSTV

What’s GSTV, I hear you asking? Or at least that’s what I was asking. It’s Gas Station TV, those annoying things on gas pumps that tell you to go inside and get a day-old hot dog and a slurpee. NBC Universal has a division called NBC Everywhere (no kidding), which has struck a content and advertising deal with GSTV covering the top 100 markets. NBC had a deal with GSTV’s competitor, Outcast, but Outcast switched to CBS (which in turn used to be content provider to GSTV). Media overload, anyone?